AU Accounting & Tax for the Self-Employed
Which accounting and tax brands do AI answer engines actually name when self-employed Australians ask who to hire?
Latest measurement week: 2026-W30. Engines measured: Workers AI · Llama 3.3 synthetic · Perplexity · Sonar api. Updated weekly from live sweeps of 8 tracked brands.
AI answer share of voice
| # | Brand | Share of voice | Presence | Mentions |
|---|---|---|---|---|
| 1 | H&R Block hrblock.com.au | 38% | 53% | 33 |
| 2 | Hnry hnry.com.au | 27% | 43% | 23 |
| 3 | Etax etax.com.au | 12% | 20% | 10 |
| 4 | Airtax airtax.com.au | 10% | 20% | 9 |
| 5 | ITP Accounting itp.com.au | 9% | 17% | 8 |
| 6 | POP Business popbusiness.com.au | 3% | 3% | 3 |
| 7 | Sleek sleek.com | 0% | 0% | 0 |
| 8 | Taxly taxly.ai | 0% | 0% | 0 |
Sources the AI engines cite for this vertical
| Domain | Citations |
|---|---|
| ato.gov.au | 33 |
| xero.com | 28 |
| hrblock.com.au | 23 |
| myob.com | 20 |
| hnry.com.au | 16 |
| quickbooks.intuit.com | 15 |
| reddit.com | 8 |
| youtube.com | 7 |
| etax.com.au | 7 |
| reckon.com | 6 |
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Methodology. Each week Citedex asks a fixed library of 30 real buyer questions across the engines listed
above and records which brands are named and which sources are cited. Every metric is labelled by engine
surface: synthetic = a model API answering directly, api = the vendor's search-grounded API,
web = the consumer web UI. Share of voice = a brand's mentions as a share of all tracked-brand mentions.
Raw answers are archived and re-parseable. Explore the live dashboard.